Posts by pwsbuilder

Regarding brands, women have about 10% more weekly conversations than men. Women are more persuasive than men when it comes to WOM recommendations. Forbes reported that this has “huge implications. For how marketing strategies need to be set in today’s social age. “This article states some findings from a research study conducted by the Keller Group:…

Everyone thrives on recognition. The desire for recognition is a powerful motivator. Complimenting success is the ultimate expression of appreciation. I would like to acknowledge women’s businesses and praise their success. Sincere praise is not given often enough. I know women consultants keep a score of the smallest achievements, one after another. Six touches such…